Connecting Brands To The New Consumer

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The Clozette Group operates an Ecosystem where Content, Community and Commerce intersect, anchored on lifestyle trends and contemporary culture.

We enable brands to engage with the new consumer, specialising in a new category of storytelling that marries the best of editorial authority with the added authenticity and scale of user-generated content.

Trusted by more than 500 brands across Asia, our full suite of digital-first integrated solutions is powered by various digital assets and an inclusive network of creators, influencers and talents that boasts a collective 2+ billion followers.

Clozette owns and operates CoolJP, a platform that bridges opportunities between Japan and Southeast Asia, supported by an investment under the Ministry of Economy, Trade and Industry of Japan (METI).

Venture-backed and headquartered in Singapore with offices in Malaysia, Philippines, Indonesia and Japan, Clozette was founded in 2010 and managed by a team of media, web veterans, entrepreneurs and fashion and style advocates.
INCORPORATION
11 August 2010
CLOZETTE GROUP
  • Singapore (HQ)
  • Malaysia
  • Philippines
  • Indonesia
  • Japan

Major Investors

  • coolJP logo
  • Phillip Capital logo
  • Walden International logo

Clozette is invested by Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI); Phillip Private Equity, part of the Phillip Capital Group with assets under management of more than US$30 billion; and Walden International, a venture capital firm with US$2.6 billion in committed capital across investment in over 500 companies in 12 countries.

Our Platforms

Tailoring contemporary narratives for the new consumer

Focused on contemporary lifestyle, Clozette is where content, community and commerce converge to enable brands to engage with the new-age woman, anchored on branded storytelling and content marketing that is results-driven.

Bridging Japan and Southeast Asia

CoolJP operates a cross-border ecosystem that provides turn-key support for the international expansion of Japanese companies into Southeast Asia while delivering actionable content for modern travellers and consumers to experience Japan in a new, contemporary light.

A pop-up shopping experience

CollabShop offers an innovative online pop-up channel for brands to engage with shoppers, from generating buzz of limited editions, first dibs, co-branded promotions, influencer-curated collection to testing of new products and go-to-market concepts.

Influence redefined

Creators Collective helps brands engage and activate audiences through ROI-driven authentic word-of-mouth marketing at scale while building meaningful relationships with creators, influencers and talents.

Clozette Integrated Solutions

Content Creation Icon

Content Creation

  • Editorial Article
  • Bespoke Advertorial
  • Product Review
  • Infographic / Illustration
  • Product Photography
  • Lookbook
Video Creation Icon

Video Marketing

  • Bespoke Video
  • Product Review
  • Demo / How-To
  • Event Video
  • Expert Interview
  • Infomercial
Experimental Marketing Icon

Experiential Marketing

  • Live Stream & Virtual Event
  • Clozette Beauty Club Review
  • Product Sampling & Seeding
  • Pop-up
  • Workshop
  • Event & Roadshow
Influencer Marketing Icon

Influencer Marketing

  • Product Seeding
  • Content Co-creation
  • Product Review
  • Social Media Takeover
  • Event & Live Streaming Appearance
  • Brand Ambassador Program
  • Exclusive Talent Management
Technology Icon

Interactive Web Services

  • Chatbot Commerce
  • Personality Quiz
  • Native Poll
  • Interactive Game
  • Content Hub
  • Microsite
Insight Icon

Asia Market Entry

  • Survey
  • Focus Group
  • Market Research
  • Product Trial
  • Market & Price Testing
  • Business Matching

Clients

500+

International & Local Brands

worked with us

4,500+

Digital & Social Campaigns

executed

3,000+

Content Creators & Influencers

collaboration projects

Testimonials

We have been working with Vicky and team from Clozette for about a year now. From the initial stage of planning till the final execution, they have always been attentive, detailed and professional. Clozette team is always a pleasure to work with!

Annabelle Lin

Regional Marketing Manager, SEA/ANZ

Clarks Singapore

Clozette has been our trustable partner for several years. They possess strong industry/market knowledge and understanding, delivering high quality content, service and performance-driven solution to us. Clozette has also been at the forefront in innovation, constantly exploring different avenues to meet (potential) market’s demands, making them an inspiring partner to work with.

Karen Lum

Partnerships & Supply Lead

INCA by GroupM Singapore

So far, we are happy with the collaboration. The points we took were the neatness of the event and easy to communicate with the team.

Karina Gadis Gumiwang

Marketing and Public Relations Manager

Innisfree Indonesia

I have worked hand in hand with Clozette Philippines to assist us boost our social media marketing. The team multitasks effectively and is able to handle a high-volume workload. Has wealth of experience when it comes to digital and very creative without making client spend much. I strongly recommend Clozette Philippines.

Mary Cris Go

Senior Marketing Communications Specialist

Innisfree Philippines

Working with a partner is like sharing your journey and goal with them. Of course, you need the reliable one to achieve your goal together. We have made the best decision to work with Clozette for K-Natural White launch. I'm beyond happy with the result, although we had many hard obstacles in the short time of preparation. As a new brand, it's not easy to choose the right partner to work with, because if you choose the wrong one, your investment will be worthless. Thank you Clozette team for serving the best! Keep it up!

Evelyn Elrica Setiawan

Assistant Product Manager

K Natural - Wings Group.

Clozette has become our essential partner, especially in Influencer Marketing. They are able to set the bar high in terms of service excellence. Really hope the level of partnership can grow even better in the future!

Andrew Richard Togatorop

mContent Partner - Team Unilever

Mindshare

I like partnering with Clozette for projects because they always understand the brief and give us content creators whose audience belongs to the market our campaigns aim to target. They're very easy to work with and deliver well despite tight deadlines. Coordination is also quick and breezy because response is always prompt.

Kristel Cruz

PR Assistant Manager

MullenLowe Treyna

It has always been a pleasure to be working with the Clozette team and will continue to be a trusted partner. They are reliable and are able to deliver on excellent service. Kudos to their team for always being on top of our projects. Wishing Clozette continued success in the years to come!

Meryll Torres

Media Manager

NuWorks

It's been great working with Clozette. Very flexible, organised and professional when it comes to handling the demands of the client. We're really satisfied on the outputs and contents being produced by Clozette and there sets of influencers. 90% of the contents delivered very well; acquired high engagement rate and organic reach. Gizelle is easy to work with and is really approachable. Kudos to Gizelle and her team for a job well done since the start of our Mi 11 Lite campaign down to the sustenance.

Louise Klarke So

Community Manager

Xiaomi

One of our clients, a major beauty brand in Japan, was looking to launch a new product series in Asia. So, we worked with Clozette to help us plan a digital and social marketing campaign across Malaysia, Singapore and Thailand. We were impressed by their strategy and execution, as well as the quality of the creatives they contributed to the campaign. We definitely hope to work with them again!

Ni Dai

Account Executive

I&S BBDO Inc

Works

We have enabled more than 500 brands and partners across Southeast Asia and Japan, powered by a full suite of digital assets and an inclusive network of more than 10,000 creators, influencers and talents that boasts a collective 2+ billion followers.

Our works range from bespoke advertorial, product seeding and short-form videos to live-stream ecommerce and many others.

Check out our content creations.

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Accolades

Over the years, we’re honoured to have our work recognised by the industry.

Finalist, Emerging Enterprise Award 2018

Best Engagement Strategy By A Media Owner (GOLD Winner), The Loyalty & Engagement Awards 2016

Best Engagement Strategy For A Female Audience (GOLD Winner), The Loyalty & Engagement Awards 2013

Excellence in Digital Marketing (GOLD Winner), Marketing Excellence Awards 2012

Excellence in Digital Marketing (SILVER Winner), Marketing Excellence Awards 2012

2011 Red Herring Global & Asia Top 100 Winner

Meet Our Founders

Roger Yuen

Founder & CEO

Cheryl Tan

Co-founder & Business Director

Kersie Koh

Co-founder, Content & Creative Director

Rolly Pane

Co-founder & Managing Director, Indonesia

Contact Us

Editorial

Editorial & Content Collaboration

Advertising

Advertising & Sales

General Information

Community, Partnership, Technical or Others

Singapore

Clozette Pte Ltd
Headquarters
25 Harrison Road
#06-00 Chin Lim Industrial Building
Singapore 369646

[email protected]

Malaysia

Clozette Malaysia Sdn. Bhd.
B-5-8 Plaza Mont Kiara,
Mont Kiara, 50480,
Kuala Lumpur, Malaysia

[email protected]

Philippines

Clozette Interactive Philippines Corporation
One Global Place, Level 10-1 & 20-1
25th Street & 5th Avenue Bonifacio Global City
Taguig, Philippines

[email protected]

Indonesia

PT Clozette Interaktif Indonesia
Palma One Building, 10th Floor, Suite 1004
Jl. HR Rasuna Said Blok X.2 No. 4
Jakarta 12950, Indonesia

[email protected]

Japan

Clozette Japan Office
Shintomi MS Building 2F
2-5-5 Shintomi
Chuo-ku, Tokyo, Japan, 104-0041

[email protected]