Bringing Bird Paradise to the Region.
Campaign Spotlight
Mandai Bird Paradise Launch
Client
Mandai Wildlife Reserve
Campaign Period
Jun – Aug 2023
Services
Influencer Marketing
Social Media Marketing
Experiential Marketing
Image credit: Mandai Wildlife Group
The Opportunity
As Singapore prepared to unveil Bird Paradise, Mandai Wildlife Reserve sought to build strong regional anticipation and position the park as a must-visit attraction for regional travellers.
The campaign needed to generate excitement across key markets while showcasing the park’s immersive wildlife experiences.
What We Did
Clozette brought together influencers from Malaysia, Indonesia, India, the Philippines, Australia and Japan for an immersive hosted experience at Bird Paradise.
During their visit, creators documented their journey through Instagram Stories, Reels and video content, allowing audiences to discover the attraction through authentic creator perspectives.
To further extend engagement, Clozette also designed and managed a social media contest that encouraged audience participation and amplified campaign visibility across platforms.
The Impact
Through regional influencer storytelling and social engagement, the campaign generated strong awareness for Bird Paradise and helped introduce Singapore’s newest wildlife attraction to travel audiences across Asia-Pacific.