Seamlessly Connecting Online Buzz to Offline Trial for Yakult Mango.
Campaign Spotlight
Yakult Mango Launch
Client
Yakult
Campaign Period
Apr – Jun 2025
Services
Influencer Marketing
Content Marketing
Insights & Strategy
Experiential Marketing
Social Media Marketing
The Opportunity
Refreshing a Familiar Brand for a New Generation
Yakult set out to introduce its new Mango variant as a way to reinvigorate brand relevance. While widely loved, the brand has long been associated with its original and less sugar variants, with little change in visual identity over the years.
The opportunity was to spark renewed interest and appeal to a younger audience – without losing the trust and familiarity that defines Yakult. This required a campaign strong enough to stand out, yet still grounded in the brand’s DNA.
What We Did
Clozette developed a connected Online-to-Offline campaign to drive awareness and trial for Yakult Mango, transforming the new variant into a relatable, everyday experience.
At the heart of the campaign was a playful creative concept featuring original characters that brought the product’s benefits to life, making it more engaging and relevant to younger audiences while staying true to Yakult’s brand DNA.
This was amplified through a mix of creator-led content, community-driven conversations, and livestream moments, allowing the campaign to scale organically across digital platforms.
To close the loop, on-ground activations across multiple cities translated online buzz into real-world product trials, creating seamless touchpoints from discovery to first sip.
The Impact
A connected Online-to-Offline approach generated strong awareness and drove real-world trial for Yakult Mango, reinforcing the brand’s presence through seamless touchpoints from digital engagement to physical experience.